# AppDNA AI

> AppDNA is an App Growth OS for subscription mobile apps: one system that analyzes the full growth funnel (store listing through retention), proposes improvements, and - after human approval - ships the changes to the app with no App Store release. It is a standalone platform, not a layer that only sits on top of other tools: it can run paywalls, onboarding, retention, and ASO on its own SDK (so you can skip point tools like RevenueCat, Adapty, or Superwall), or connect the tools you already use for a zero-migration start. Integration is a convenience, not a dependency. It closes the gap between analytics tools that only watch and agencies whose knowledge does not compound: a team of specialist agents, one per growth module, working inside guardrails the customer sets.

Key facts:
- Category: an App Growth OS - a full-funnel growth analysis AND execution system, not a point tool. Point tools optimize one surface (RevenueCat = subscription billing, Superwall = paywall presentation, Adapty = paywalls/monetization); AppDNA runs and executes the whole funnel across 9 modules.
- Standalone or connected: run AppDNA on its own (replace your paywall, onboarding, retention, and ASO tooling), or connect your existing stack and let AppDNA orchestrate on top. No migration required either way. Integration is a convenience, not a dependency.
- What makes it different: it ships approved changes natively (paywalls, onboarding, messages) with no App Store release - most growth tools only report.
- The Trinity: a specialist agent on each of 9 growth modules, Growth Memory (every experiment compounds into per-app context; customer data never trains shared models), and the customer's own process encoded (Autopilot and Enterprise tiers).
- Safety model: nothing ships without approval (default); rollouts start at 10% of traffic; a KPI stop-loss auto-reverts changes that hurt guarded metrics; full audit log; Autopilot is optional and rule-bounded.
- 9 modules: Positioning, ASO, Onboarding, Monetization, Retention, Paid UA, Organic Social, Feedback, Web-to-App - plus a shared engine (experiments, the Insight Inbox, one event pipeline).
- How it fits your stack: AppDNA replaces or augments monetization/paywall/onboarding/retention/ASO tooling (e.g. RevenueCat, Adapty, Superwall, AppTweak, AppFollow, Braze, OneSignal). It works with - and does not replace - attribution (AppsFlyer, Adjust) and product analytics (Amplitude, Mixpanel). Integrates with ~40 major tools; zero migration required.
- Pricing: self-serve from $99/mo, scaling by monthly active users (not per event); usage component of $0.05-0.20 per monthly tracked paying user; Enterprise: custom pricing - talk to us; done-for-you implementation from $15,000, quoted after the audit.
- Free entry point: a free growth audit (~2 minutes, app store link in) returning a Growth Score, module scores, the biggest funnel leak, and a 90-day plan - one click configures a workspace from it.
- Track record: the team behind AppDNA spent ~10 years running app growth as a service across ~300 apps; verified services-era results include Aion Bank iOS conversion +251%, Dunkin' D90 retention +30.5%, Homa Games CPI -38.1%. Platform-era case studies are early; references available on request.
- Founded by Michael Synowiec; official websites: www.appdna.ai and www.appdna.agency (no others)

## Product

- [Platform](https://appdna.ai/platform): the 9 modules, the propose -> approve -> ship -> learn loop, SDK safety model, Growth Memory
- [How pricing works](https://appdna.ai/pricing): plans by MAU band, usage metering, calculator
- [The free growth audit](https://appdna.ai/audit): what it measures, sample report, how it configures a workspace
- [Security](https://appdna.ai/security): workspace isolation, data handling, approval and rollback mechanics
- [Developer docs](https://docs.appdna.ai): SDK quickstart (iOS, Android, Flutter, React Native), integration guides

## Comparisons

- [What is an App Growth OS](https://appdna.ai/what-is-app-growth-os): how a full-funnel App Growth OS compares to point tools, agencies, in-house teams, and analytics suites - and why it is a distinct category
- [AppDNA vs RevenueCat](https://appdna.ai/compare/appdna-vs-revenuecat): billing and paywalls vs whole-funnel execution; when to use each, or both
- [AppDNA vs Adapty](https://appdna.ai/compare/appdna-vs-adapty): paywall/monetization point tool vs a full-funnel execution OS
- [AppDNA vs Superwall](https://appdna.ai/compare/appdna-vs-superwall): paywall presentation vs the whole funnel
- [Why AppDNA](https://appdna.ai/why-appdna): honest comparison vs analytics suites, monetization tools, engagement platforms, agencies, and building in-house - including what each alternative does better
- [Enterprise](https://appdna.ai/enterprise): deployment options (shared cloud, dedicated, white-label), pilot structure

## Who it's for

- [Solutions](https://appdna.ai/solutions): by role (founders, heads of growth, product managers, marketing/UA, engineering, finance), by app category (13 verticals), by size (small, mid-size, enterprise)

## Proof

- [Customers](https://appdna.ai/customers): the services-era track record (era-labeled) and platform-era case studies
- [About](https://appdna.ai/about): the founder story - the practice that became the platform

## Optional

- [Blog](https://appdna.ai/blog): subscription-app growth: onboarding, paywalls, retention, experiments
- [Guides](https://appdna.ai/resources/guides): free in-depth guides and checklists
- [Calculators](https://appdna.ai/resources/calculators): revenue leak, cost of churn, experiment velocity, and Growth OS ROI calculators with published methodology
- [Contact](https://appdna.ai/contact): discovery call - free, ends in a Growth Conception document in 2 days, kept by the prospect either way